Rebel Energy, a UK-based energy supplier with approximately 90,000 customers (80,000 domestic and 10,000 business users), has now ceased trading.
The company will now leave industry regulator Ofgem to find a new supplier for its 90k customers.
The company, founded by Dan Bates in 2019 with the aim of offering fairer energy solutions, faced numerous challenges, including soaring wholesale prices and the ongoing cost of living crisis.
On a social media post, its founder said, “Rebel Energy has been facing a perfect storm of rising wholesale costs during January and February together with the pressure of the cost of living crisis on our customers….Rebel Energy set out to be a different type of supplier, aiming to make things fairer for customers and the planet. We hope we were able to make a difference to the customers we served and have appreciated your support over the last few years.”
What happens now for Rebel customers?
The UK’s energy regulator Ofgem has now implemented its Supplier of Last Resort (SoLR) protocol to ensure a seamless transition for Rebel’s affected customers. Under the protocol, all domestic and business customers’ energy supply will continue without interruption, and any credits and balances will be protected.
Immediate action for Rebel customers
Here are a few things you can do if you are currently a Rebel customer:
Take meter readings
Customers are advised to record gas and electricity usage as soon as possible. This will help make sure your billed amount is accurate during the transfer to your new supplier.
Wait for the new supplier
Energy regulator Ofgem will appoint a new energy supplier to reach out to you. Even if you want to switch suppliers, you should wait for your new supplier’s communications first before switching to a new supplier.
Do not cancel direct debits
Your credits will be protected, so there is no need to cancel your payment methods at the moment. Your new energy supplier will provide instructions when it’s appointed.
What is the current price cap?
The new Ofgem energy price cap was put in place on 1 April 2025 with a 6.4% increase – adding £111 to the average household’s dual-fuel energy bill, which will now be £1,849. This adjustment reflects the escalating wholesale energy prices and is expected to impact over 22 million households across England, Wales and Scotland.
| Current Price Cap (1 January – 31 March, 2025) |
New Price Cap (1 April – 30 June 2025) |
Change | |
|---|---|---|---|
| Gas | Unit rate: 6.34p per kWh Standing charge: 31.65p per day |
Unit rate: 6.99p per kWh Standing charge: 32.67p per day |
Unit rate: +10.3% Standing charge: +3.2% |
| Electricity | Unit rate: 24.86p per kWh Standing charge: 60.97p per day |
Unit rate: 27.03p per kWh Standing charge: 53.80p per day |
Unit rate: +8.7% Standing charge: -11.8% |
| Avg. annual bill | £1,738 | £1,849 | +£111 increase (+6.4%) |
How much will my energy bills be?
Using Ofgem’s usage figures and new price cap unit rates, we have estimated the bill increase for households with low, medium and high energy usage:
- Low-usage households: energy bills will increase by around £60-70
- Medium-usage households: energy bills will increase by £100-120
- High-usage households: energy bills will increase by £160-170
You can also use our energy bill calculator to estimate how much your new bills will be, under the new energy price cap.
Energy Bill Calculator
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This calculation is based on the January 2025 and April 2025 price cap figures. The calculator estimates your usage based on your current bills and then applies the new rates. Actual bills may vary based on your specific tariff, usage patterns, and regional variations.
Guidance on energy
If you would like to stay up to date with energy-related developments or would like assistance or more information, you can refer to the following resources:
Ofgem’s Official Announcement
Ofgem’s website provides detailed information on the measures in place to protect Rebel Energy customers.
Citizens Advice
Citizens Advice offers guidance on steps to take if your energy supplier goes bust and other consumer rights information
